People cut back elsewhere. Not on Mum.
Even with higher fuel prices, Mother's Day spending is forecast to hit a record. Brunch bookings, flowers and gift cards lead, and most of it is planned on a phone.
By the Xuru Technologies team · 28 April 2026
Key takeaways
- The NRF forecasts a record $38 billion in US Mother's Day spending, up from $34.1 billion.
- Average spending is a record $284.25 per person.
- 63% plan special outings like dinner or brunch, worth $6.4 billion; flowers (75%) and cards (74%) are the most common gifts.
Mother's Day is one of the busiest restaurant days of the year, and a key date for florists and gift shops. The 2026 numbers say demand is strong.
What happened
The National Retail Federation released its forecast on 21 April, with online and department stores tied as the top destinations at 33% each. FashionUnited covered what it means for retailers.
What it means for businesses
- Brunch sells out. Restaurants need booking and deposits ready now.
- Gift cards are easy wins. Digital cards suit late shoppers.
- Delivery dates matter. Clear cut-offs stop disappointed customers.
Two-week Mother's Day checklist
| Business | Action |
|---|---|
| Restaurants | Set menu with online booking and deposits. |
| Florists | Order cut-off banners and same-day pickup. |
| Gift shops | Gift guides and digital gift cards. |
| Spas and salons | Bookable vouchers for experiences. |
Frequently asked questions
How much will Americans spend on Mother's Day 2026?The NRF forecast a record $38 billion, or $284.25 per person on average.
The NRF forecast a record $38 billion, or $284.25 per person on average.
What are the most popular Mother's Day gifts?Flowers (75%), greeting cards (74%), special outings like dinner or brunch (63%), gift cards (55%) and clothing (51%).
Flowers (75%), greeting cards (74%), special outings like dinner or brunch (63%), gift cards (55%) and clothing (51%).
How can a restaurant handle Mother's Day demand?Use online booking with time slots and deposits, offer a set menu and send reminders to cut no-shows.
Use online booking with time slots and deposits, offer a set menu and send reminders to cut no-shows.
Fully booked on the big days.
Booking, deposits, gift cards and fast online stores for every seasonal peak.
Websites, payments, digital marketing, AI automation, consultancy and practical technology training — for businesses and aspiring professionals worldwide.
Saturday – Sunday: closed
Leave a Reply