Solar and heat pump installer websites: how to win more home surveys
Homeowners researching solar panels, batteries and heat pumps compare several installers before they let anyone onto the roof. Your website is where that shortlist is made.
By the Xuru Technologies team · 22 October 2026
Key takeaways
- Make the free survey the main call to action, with a short form that asks for postcode, property type and what the customer is interested in.
- In England and Wales, the Boiler Upgrade Scheme offers £7,500 towards an air source or ground source heat pump — but only through an MCS-certified installer.
- Show accreditations, consumer-code membership, warranties and insurance on every service page, not just in the footer.
- Real installation photos and reviews from verified customers beat stock imagery for trust.
- Explain likely savings honestly, with ranges and assumptions, rather than headline promises.
What makes a renewable energy installer website work? It needs to answer three questions fast: can you install this at my home, can I trust you, and what happens next? Solar, battery, heat pump and EV charger installs are considered purchases, often costing as much as a car. Buyers in the UK, across Europe and in New Zealand read guides, compare quotes and check credentials before they book a survey. The website that explains the clearest, shows the most proof and makes booking easiest usually gets the visit.
Explain grants and schemes clearly
Grant and incentive pages are some of the most searched content in this sector. In England and Wales, the Boiler Upgrade Scheme currently provides:
| Technology | Boiler Upgrade Scheme grant |
|---|---|
| Air source heat pump | £7,500 |
| Ground source heat pump | £7,500 |
| Biomass boiler | £5,000 |
The Energy Saving Trust states that installations must be carried out by an MCS-certified installer who is also a member of an approved consumer code, such as the Renewable Energy Consumer Code (RECC) or the HIES Consumer Code. If you hold these, say so prominently and explain what it means for the customer. If you work in Scotland, Europe or New Zealand, create a separate page for the schemes that apply there and keep it dated, because incentives change often.
Good practice for grant pages:
- Lead with eligibility in plain language, then the amount.
- Explain who applies (often the installer) and how long it typically takes.
- Show the "last checked" date and link to the official source.
- Avoid promising eligibility — invite a survey to confirm it.
Make the survey booking effortless
Your main call to action is the free home survey or remote assessment. Put a short form in the hero of the homepage and on every service page:
- Postcode first, so you can confirm coverage instantly.
- Property type (detached, semi, terrace, flat) and roughly how many bedrooms.
- Interest: solar, battery, heat pump, EV charger or a combination.
- Optional: current energy bill or heating type, and a photo upload of the roof or boiler.
Keep it to one screen on mobile. Confirm the next step on the thank-you page ("we'll call within one working day to book your survey") and send the same confirmation by email.
Put trust signals where decisions are made
| Trust signal | Where to show it |
|---|---|
| Accreditations (for example MCS, RECC, NICEIC or equivalent local schemes) | Header strip, service pages, quote form |
| Workmanship and product warranties | Service pages and a dedicated warranties page |
| Insurance-backed guarantees | Pricing and FAQ sections |
| Verified customer reviews | Homepage, service pages, next to the survey form |
| Case studies with real photos | A projects gallery, filterable by technology and area |
| Named team and installers | About page, with photos of your own people |
Never invent reviews or use stock photos of "installations" you did not do. Homeowners notice, and regulators across the UK and Europe take fake reviews seriously.
Talk about savings honestly
A savings calculator can be a strong lead generator, but it must be transparent. Show the assumptions — roof orientation, tariff, usage, export rate — and present results as ranges. Pair it with a short explainer on payback, battery storage and how a heat pump's running costs compare with the customer's current system. Honest numbers win the second visit; exaggerated ones lose the survey.
Get found in local and AI search
- Create a page for each technology and each main service area (city or county).
- Keep your Google Business Profile complete, with service areas, photos and reviews.
- Answer common questions — noise, planning permission, roof suitability, maintenance — in FAQ sections that search engines and AI assistants can quote.
- Add structured data for your business and FAQs, and keep page speed high on mobile.
Installer website checklist
| Area | Ready when… |
|---|---|
| Survey form | Postcode, property type and interest on one mobile screen |
| Grant pages | Official source linked, amounts and eligibility dated |
| Accreditations | Visible on every service page with logos and registration numbers |
| Projects | At least six real installs with photos, location and system size |
| Reviews | Collected from verified customers and shown near calls to action |
| Savings | Calculator or examples with clear assumptions and ranges |
| Speed | Pages load fast on 4G; images compressed |
| Privacy | Consent and privacy notice that meet UK GDPR or EU GDPR |
Frequently asked questions
Do I need MCS certification to mention the Boiler Upgrade Scheme?
You can explain the scheme, but the Energy Saving Trust is clear that funded installations must be carried out by an MCS-certified installer who belongs to an approved consumer code. Only say you can access the grant if that applies to you.
Should installers show prices on their website?
Many show "from" prices or typical system costs with clear caveats, because buyers research costs early. Exact quotes still need a survey; whatever you show, keep it accurate and up to date.
What is the best call to action for an installer website?
A free survey or remote assessment, booked through a short form that starts with the postcode. Add phone and chat as alternatives for people who prefer to talk.
Can one website cover solar, heat pumps and EV chargers?
Yes. Give each technology its own page and survey path, and add combined packages (for example solar plus battery) for customers who want everything at once.
Book more surveys from the same traffic.
Open our Brightwell Energy template to see a survey-first installer website, then tell us about your business.
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