Dog groomer, daycare and pet care websites: bookings and trust
Pet owners are choosing who to trust with a family member. Your website has to show care, competence and credentials — and make booking easy.
By the Xuru Technologies team · 22 October 2026
Key takeaways
- The PDSA 2026 PAW Report estimates 27% of UK adults have a dog (about 10.2 million dogs) and 24% have a cat (about 11.3 million).
- In England, dog boarding in kennels, dog day care and cat boarding need a licence from the local council under 2018 regulations.
- Online booking with service, size or breed and preferred times reduces back-and-forth messages.
- Show licence, insurance, first-aid training and real photos of your premises and team.
- Clear policies on vaccinations, cancellations and behaviour prevent problems later.
What does a pet care business website need? Whether you groom, run a daycare, walk dogs or offer home boarding, owners want to know three things: is this place safe, do they genuinely love animals, and can I book quickly? The UK, much of Europe and New Zealand all have large, devoted pet-owning populations, and owners increasingly research and book online.
A large and loyal market
The PDSA Animal Wellbeing (PAW) Report 2026 estimates that 27% of UK adults have a dog — around 10.2 million pet dogs — and 24% have a cat, around 11.3 million pet cats. Regular grooming, daycare and walking make these some of the most repeatable local services there are, so a website that converts a first booking into a regular customer is valuable.
Licensing and credentials
In England, the Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018 came into force on 1 October 2018. Council guidance, such as Solihull's licensing page, lists boarding in kennels for dogs, day care for dogs and boarding for cats among the activities that need a licence. Rules differ in Wales, Scotland, Northern Ireland, across Europe and in New Zealand, so check with your local authority. Whatever applies to you, show it clearly:
| Credential | How to show it |
|---|---|
| Council licence (where required) | Licence number, issuing council and any rating on the homepage and booking page |
| Insurance | Public liability and care, custody and control cover, stated plainly |
| Training | Pet first aid, grooming or behaviour qualifications for named staff |
| Premises | Real photos of kennels, play areas, grooming tables and outdoor space |
| Policies | Vaccination, health, behaviour and emergency vet arrangements |
Booking that suits pet owners
- Choose the service (full groom, bath and tidy, daycare day, walk, overnight stay).
- Add the pet's size, breed and any notes — coat condition, anxiety, medical needs.
- Pick an available slot and receive instant confirmation and reminders.
- For first visits, require a short registration form with vaccination and vet details.
- Offer recurring bookings for regular grooms and daycare days.
Booking tools such as MoeGo, Gingr, Time To Pet or general schedulers can be embedded in your website. Make sure the form works smoothly on a phone.
Show the care, not just the service
Owners respond to real people and real animals. Use your own photos — with owners' permission — of happy dogs after a groom, the daycare group playing, your team at work. Short videos of a calm, clean environment are powerful. Add reviews from verified customers and reply to them. Explain how you handle nervous dogs, first visits and emergencies.
Pages every pet business needs
| Page | What to include |
|---|---|
| Services and prices | What each service includes, typical durations, prices by size or coat |
| First visit | What to bring, registration, trial days or introductory sessions |
| Policies | Vaccinations, cancellations, late collection, behaviour, matted coats |
| Gallery | Recent before-and-after photos and daycare moments |
| Area and contact | Service area or location, parking, hours, booking button |
Pet business website checklist
| Area | Ready when… |
|---|---|
| Booking | Online booking with pet details and instant confirmation |
| Credentials | Licence (if required), insurance and training clearly shown |
| Photos | Your own premises, team and customers’ pets, with permission |
| Policies | Vaccination, cancellation and behaviour rules on one clear page |
| Reviews | Verified reviews near booking buttons |
| Local search | Google Business Profile complete with photos and service area |
| Privacy | Privacy notice covering owner and pet records |
Frequently asked questions
Does a dog daycare need a licence?
In England, providing day care for dogs is a licensable activity under the 2018 regulations, as is boarding dogs in kennels and boarding cats. Check with your local council, and check local rules if you operate elsewhere.
Should groomers show prices online?
Yes, at least as ranges by size and coat type. Owners compare groomers and appreciate knowing roughly what to expect before booking.
What should a first-visit form ask?
Owner contact details, pet name, breed, age, vaccination status, vet details, medical conditions, behaviour notes and emergency consent.
Can I use photos of customers’ pets?
Yes, with the owner’s permission. Ask on your registration form and respect anyone who says no.
More bookings, fewer messages.
Our studio template adapts beautifully to groomers and daycares — the class timetable becomes your appointment book. Preview it, then tell us about your business.
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