Stablecoins go mainstream: what merchants should watch
A stablecoin company's stock is soaring and Washington is writing the rulebook. For most businesses, nothing changes tomorrow — but cross-border payments may look very different in a few years.
By the Xuru Technologies team · 18 June 2025
Key takeaways
- Circle, issuer of the USDC stablecoin, listed on the New York Stock Exchange on 5 June 2025 and its shares rose sharply.
- On 17 June 2025 the US Senate passed the GENIUS Act to create a federal framework for payment stablecoins.
- Stablecoins promise faster, cheaper cross-border settlement, especially for international businesses.
- Most merchants should watch payment providers' offerings rather than handle crypto directly.
Anyone who has waited days for an international payment to arrive — and lost money on fees — understands why stablecoins are getting attention.
What happened
Freetrade covered the surge in Circle's shares after listing, and CNBC via NBC reported further gains after the Senate passed the GENIUS Act. The bill still needed House approval.
What it means for businesses
- Cross-border payments could settle faster and cheaper through regulated stablecoins.
- Payment providers will lead. Expect familiar gateways to add stablecoin settlement behind the scenes.
- Regulation brings confidence — reserve, disclosure and supervision requirements.
- Accounting and tax still need care; speak to your accountant before accepting digital assets.
What to do now
| If you… | Then |
|---|---|
| Sell internationally | Compare current cross-border fees and timings as a baseline |
| Use a payment gateway | Watch for stablecoin settlement options from your provider |
| Pay overseas suppliers | Ask what payment methods they prefer and why |
| Are curious about accepting crypto | Take tax and legal advice first |
Frequently asked questions
What is a stablecoin?
A digital token designed to keep a stable value, usually pegged to a currency like the US dollar and backed by reserves.
Should my small business accept stablecoins?
For most, not yet directly. Watch for regulated options through your existing payment provider.
Is the GENIUS Act law?
As of mid-June 2025 it had passed the Senate and still needed to pass the House and be signed.
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