Category: SEO &amp; AI Search

Websites, payments, digital marketing, AI automation, consultancy and practical technology training — for businesses and aspiring professionals worldwide.

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May 22, 2025

Microsoft’s “Open Agentic Web” and NLWeb: Making Websites Conversational

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XURUTECHNOLOGIES

Blog · Trends · 6 min read

The agentic web: websites that answer questions

Microsoft wants every website to be able to talk — to people and to AI agents. The idea is simple: ask a site a question and get an answer from its own content.

By the Xuru Technologies team · 21 May 2025

Key takeaways

At Build on 19 May 2025, Microsoft set out its vision of an "open agentic web".
It introduced NLWeb, an open project for adding natural-language interfaces to websites, compatible with MCP.
Structured, well-organised content is what makes conversational search on a website work.
Businesses can already add AI assistants that answer from their own website content.

Today a visitor hunts through menus to find your parking information or refund policy. Tomorrow they — or their AI assistant — will simply ask.

What happened

MobileSyrup and Creative Strategies covered Satya Nadella's keynote, which framed AI agents working across the web and in business systems. NLWeb was presented as a way for any site to offer a conversational interface using its existing structured data, and to be reachable by agents through MCP.

What it means for business websites

Structure is strategy. Clean pages, schema markup and clear FAQs make your content usable by AI.
Visitors expect answers. An on-site assistant that knows your services, policies and hours can convert faster than menus.
Agents will visit. Make key information accessible and accurate for them too.
Accuracy is critical. Assistants must answer only from your approved content.

What to do now

Step	Detail
Tidy content	One clear page per service; FAQs on each
Add structured data	Business details, services, FAQs, products or events
Pilot an assistant	Trained on your pages, with handover to a person
Review conversations	Spot gaps in your content and fix them

Frequently asked questions

What is NLWeb?

An open project from Microsoft that helps websites provide natural-language question answering over their own content, and expose it to AI agents.

Do I need NLWeb to add an AI assistant to my site?

No. Several approaches can add an assistant that answers from your content. What matters is accurate content and good guardrails.

Will AI assistants give wrong answers about my business?

They can if poorly set up. Limit them to your approved content, test them and let them hand over to a person.

Conversational websites

Let visitors ask. Answer instantly.

We add AI assistants that answer from your own website content, capture enquiries and hand over to your team.

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Websites, payments, digital marketing, AI automation, consultancy and practical technology training — for businesses and aspiring professionals worldwide.

Monday – Friday: open 24 hours
Saturday – Sunday: closed

May 21, 2025

AI Image Generation Goes Mainstream: Using It in Marketing Without the Risks

XURUTECHNOLOGIES

Blog · Trends · 6 min read

AI images go mainstream: use them wisely in your marketing

Within a day, social feeds filled with AI-made pictures. For businesses, the new tools are genuinely useful — for some jobs. For others, only real photos will do.

By the Xuru Technologies team · 27 March 2025

Key takeaways

On 25 March 2025 OpenAI built image generation directly into GPT-4o in ChatGPT, with much better text rendering and instruction following.
Demand was so high that OpenAI temporarily limited usage.
AI images suit illustrations, mock-ups, backgrounds and social graphics.
Rooms, food, products and people should be shown with real photos — customers expect what they see to be real.

A good image used to mean a photographer or a designer. Now a few sentences can produce a polished graphic in seconds. That is a big change for small marketing budgets.

What happened

OpenAI introduced 4o image generation, replacing the previous image model in ChatGPT. It can follow detailed instructions, keep a consistent style across edits and place readable text in images. Users rushed to restyle photos, prompting debate about artists' styles and copyright.

What it means for businesses

Great for: blog illustrations, social post backgrounds, concept mock-ups, icons and simple infographics.
Risky for: showing your actual rooms, dishes, products, team or results. Misleading images break trust and can break advertising rules.
Copyright is unsettled. Avoid imitating living artists, brands or characters.
Brand consistency matters. Set a simple style guide so AI images look like they belong together.

A quick policy for your team

Use	Rule
Product, room and food photos	Real photography only
Illustrations and backgrounds	AI allowed, reviewed by a person
People in ads	Real people with consent, or clearly illustrative images
Style	No imitating named artists, brands or characters

For real photography, see our photo shot list for hotels and restaurants.

Frequently asked questions

Can I use AI images on my website?

Yes, for illustrations and decorative graphics. Use real photos when showing what customers will actually receive.

Who owns AI-generated images?

It depends on the tool's terms and local law, which are still developing. Check the provider's terms and avoid copying protected styles or characters.

Do AI images hurt SEO?

Not in themselves. Add descriptive alt text, compress files and make sure images support helpful content.

Visual websites

Real photos where it counts, smart graphics everywhere else.

We design websites that combine authentic photography with on-brand illustration and motion.

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Websites, payments, digital marketing, AI automation, consultancy and practical technology training — for businesses and aspiring professionals worldwide.

Monday – Friday: open 24 hours
Saturday – Sunday: closed

March 27, 2025

Google Tests AI Mode: Search Is Becoming a Conversation

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XURUTECHNOLOGIES

Blog · Trends · 6 min read

Google tests AI Mode: search is becoming a conversation

Google is testing a search experience where you ask follow-up questions and get one written answer with links. The ten blue links are not gone, but they are no longer the whole story.

By the Xuru Technologies team · 7 March 2025

Key takeaways

On 5 March 2025 Google upgraded AI Overviews in the US with Gemini 2.0 and introduced AI Mode as an experiment in Search Labs.
AI Mode answers complex questions in a chat format and supports follow-up questions.
Longer, more specific questions favour pages that answer them directly and clearly.
Businesses with thin pages and inconsistent details risk being left out of the answer.

"Where can I get a quiet brunch for six with a high chair, near the station, before 11?" That kind of question used to need five searches. Google wants it to need one.

What happened

As FoneArena and Nasdaq reported, Google brought Gemini 2.0 to AI Overviews for harder questions such as coding and maths, made Overviews available to more users, and opened AI Mode to Google One AI Premium subscribers through Labs. AI Mode uses a technique Google calls "query fan-out" — running several related searches at once and combining the results.

What it means for businesses

Detail wins. Pages that answer specific questions (parking, accessibility, dietary options, group sizes) give AI something to quote.
Your Google Business Profile is part of the answer for local searches, alongside your website and reviews.
Clicks change shape. Fewer quick-answer clicks, but visitors who click through are more ready to act.
Measurement gets harder. Watch enquiries and bookings, not just traffic.

What to do now

Step	Example
Write the questions customers actually ask	"Do you have parking?" "Can I bring my dog?"
Answer them on your pages in one or two sentences	A short FAQ on each service page
Keep facts identical everywhere	Hours, address, phone on site and Google profile
Track enquiries by source	Ask "how did you find us?" on your form

Frequently asked questions

Will AI Mode replace normal Google search?

Google is testing it alongside normal results. Expect both to exist, with AI features expanding over time.

Do FAQ sections still help SEO?

Yes, when they answer real customer questions clearly. They help both people and AI systems understand your business.

Can I see if AI Overviews mention my business?

Search your main customer questions regularly and note who is cited. Search Console also shows impressions from search features over time.

SEO & AI search

Answer the question. Win the customer.

We restructure websites around the questions customers ask, so Google and AI tools can find, trust and recommend you.

Have a project in mind?

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Websites, payments, digital marketing, AI automation, consultancy and practical technology training — for businesses and aspiring professionals worldwide.

Monday – Friday: open 24 hours
Saturday – Sunday: closed

March 7, 2025

ChatGPT Search Opens to Everyone: What Changes for Local SEO

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XURUTECHNOLOGIES

Blog · Trends · 6 min read

ChatGPT search opens to everyone: is your business in the answer?

Anyone can now use ChatGPT's web search without creating an account. Search is quietly splitting into two habits: typing into Google and asking an AI.

By the Xuru Technologies team · 7 February 2025

Key takeaways

On 5 February 2025 OpenAI made ChatGPT search available on its website without signing in.
AI answers cite a handful of sources, so being one of them matters more than ranking tenth.
Clear, factual pages with up-to-date details are easiest for AI tools to quote.
Traditional SEO foundations — speed, structure, reputation — still decide who gets cited.

When someone asks "best family-friendly hotel near the beach in Goa" or "accountant for freelancers in Manchester", an AI search tool reads several web pages and writes one answer. Being one of the pages it reads and trusts is the new front page.

What happened

As Business Standard and Tom's Guide reported, OpenAI removed the requirement to log in before using ChatGPT search. Previously the feature was limited to signed-in users. Removing that friction puts AI search in front of a much larger audience and positions it more directly against Google.

What it means for businesses

Fewer, more valuable clicks. AI answers summarise, so visitors who do click through are often further along in deciding.
Facts must be machine-readable. Opening hours, services, locations and prices written as text are easier to cite than details hidden in images.
Reputation counts. AI tools lean on reviews, directories and mentions across the web.
Consistency is trust. Conflicting details between your website and Google profile make AI tools hedge or skip you.

What to do now

Step	Why it helps
Answer common customer questions on your pages, in plain language	AI tools quote direct answers
Add structured data for your business and FAQs	Helps machines understand who and where you are
Keep your Google Business Profile identical to your website	Removes conflicting signals
Ask happy customers for reviews regularly	Builds the reputation AI tools look for
Make sure your site is not blocking reputable search crawlers	You cannot be cited if you cannot be read

For a deeper guide, read how to get your business found in AI answers.

Frequently asked questions

Is SEO dead because of AI search?

No. AI search tools rely on web pages and search indexes. Good SEO — fast, clear, trustworthy pages — is what gets you cited.

Can I pay to appear in ChatGPT answers?

Not in the organic answers. Visibility comes from your content, reputation and how clearly your information is published.

Should I block AI crawlers?

It depends on your goals. Blocking search-related crawlers can remove you from AI answers. Many businesses allow search crawlers while restricting training crawlers.

SEO & AI search

Be the source AI answers quote.

We structure your website, content and listings so Google and AI assistants understand, trust and recommend you.

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