Tariffs and a 90-day pause: a playbook for the uncertainty
In one week, global trade rules were rewritten, markets fell sharply and most of the new rates were paused. Small businesses can't control policy, but they can build flexibility.
By the Xuru Technologies team · 10 April 2025
Key takeaways
- On 2 April 2025 the US announced a 10% baseline tariff on most imports plus higher country-specific rates.
- On 9 April most higher country-specific rates were paused for 90 days, while the 10% baseline stayed and tariffs on China were raised further.
- Many countries began negotiations, creating months of uncertainty.
- Flexible pricing, diversified sourcing and clear customer communication are the best protection.
If the last week felt like whiplash, that's because it was. Here's how to plan when the rules may change again in three months.
What happened
Global Trade Review reported that trade partners were left reeling after the 2 April announcement. A Thompson Coburn trade alert summarised the 9 April change: a 90-day pause on enhanced reciprocal rates for most countries, with China excluded and facing higher rates.
What it means for businesses
- Importers face higher and uncertain landed costs, especially on goods from China.
- Exporters to the US need to know their product's tariff rate and how much they can absorb.
- Online sellers must decide whether to raise prices, absorb costs or switch suppliers.
- Service businesses may see clients pause projects while they work out their own costs.
The 90-day playbook
| Week | Action |
|---|---|
| 1–2 | Map your top products and suppliers by country of origin and tariff exposure |
| 3–6 | Get quotes from alternative suppliers; renegotiate where you can |
| 7–10 | Decide pricing scenarios; prepare website price and messaging updates |
| 11–13 | Communicate clearly with customers about any changes and why |
Make sure your website lets you change prices and delivery messages quickly; see our platform comparison.
Frequently asked questions
Does the 90-day pause mean tariffs are gone?
No. The 10% baseline remains for most countries, China faces higher rates, and the paused rates could return depending on negotiations.
Should I stockpile inventory?
Only if cash flow allows and products won't date. Stockpiling ties up money and storage, so weigh it carefully.
How do I explain price rises to customers?
Briefly and honestly. Customers respond better to a clear explanation than to unexplained price changes.
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