"AI is now a baseline expectation": the new normal for teams
A leading e-commerce platform has told every employee to use AI by default. Whether you agree or not, this is where many companies are heading — and it changes how work is staffed and bought.
By the Xuru Technologies team · 9 April 2025
Key takeaways
- Shopify CEO Tobi Lütke's internal memo, shared publicly on 7 April 2025, said "reflexive AI usage" is a baseline expectation.
- Teams must show why they cannot get work done with AI before asking for more headcount, and AI use will feature in performance reviews.
- Expect clients to ask suppliers the same question: how do you use AI to deliver faster?
- The human advantage moves to judgement, taste, relationships and accountability.
For years AI at work was an experiment. Memos like this turn it into policy.
What happened
As Digital Commerce 360 and Workplace Journal reported, the memo said using AI effectively is now a fundamental expectation, that prototypes should be dominated by AI exploration, and that teams should demonstrate why AI cannot do a task before requesting more people.
What it means for businesses
- Hiring changes shape. Fewer people doing routine tasks; more value placed on people who direct and check AI well.
- Outsourcing evolves. Buyers want partners who use AI for speed but provide accountable, reviewed output.
- Small teams can punch above their weight with clear processes and the right tools.
- Policy matters. Without rules on data and review, AI use creates risk.
What to do now
| Step | Outcome |
|---|---|
| Pick three recurring tasks and try AI on each for two weeks | Evidence, not opinions |
| Write a one-page AI policy | Safe data handling and review |
| Share what works in a weekly 15-minute slot | Spreads good habits quickly |
| Ask suppliers how they use AI | Faster delivery without lower quality |
Frequently asked questions
Should small businesses require staff to use AI?
Encouraging and training staff usually works better than mandating. Focus on tasks where AI clearly saves time.
Will AI replace outsourcing partners?
It changes what partners do. Good partners use AI to deliver faster and spend more time on design, quality and strategy.
How do we stop staff pasting confidential data into AI tools?
Provide approved business tools, set clear rules on what data is allowed and train people on why it matters.
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