AI data centres are buying the memory. Your laptops pay the price.
Demand for AI servers has tightened memory supplies worldwide. Even Apple is pricing new devices higher, so businesses should plan hardware spending carefully.
By the Xuru Technologies team · 8 September 2026
Key takeaways
- Bloomberg reported Apple's foldable iPhone Ultra will start around $2,199, above a $1,999 target.
- The reason cited is a global memory shortage driven by AI server demand.
- Laptops, phones and servers for businesses may cost more into 2027.
The AI boom is not only about software. It is reshaping hardware supply chains, and the effects reach every office.
What happened
AI Weekly reported Bloomberg's pricing story ahead of Apple's 9 September event. Euronews previewed the launch.
What it means for businesses
- Budget for higher prices. Devices and upgrades may cost more.
- Extend device life. Maintenance and upgrades beat early replacement.
- Cloud over hardware. Web-based tools reduce local hardware needs.
Smarter IT spending
| Move | Benefit |
|---|---|
| Plan purchases ahead | Avoid buying at peak prices. |
| Use browser-based tools | Older devices stay useful longer. |
| Fast, light websites | Work well on any customer device. |
| Track device lifecycle | Replace only what is needed. |
Frequently asked questions
Why are devices getting more expensive?Reports cite a global memory shortage as AI data centres buy large amounts of memory chips.
Reports cite a global memory shortage as AI data centres buy large amounts of memory chips.
How much will Apple's foldable iPhone cost?Bloomberg reported a starting price around $2,199 ahead of the 9 September 2026 event.
Bloomberg reported a starting price around $2,199 ahead of the 9 September 2026 event.
How can small businesses save on IT?Extend device life, favour cloud and browser-based tools and plan purchases in advance.
Extend device life, favour cloud and browser-based tools and plan purchases in advance.
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