America's AI Action Plan: speed over rules
While the EU phases in its AI Act, the US has set out a plan focused on innovation, infrastructure and exports. Businesses selling on both sides of the Atlantic need to understand both.
By the Xuru Technologies team · 25 July 2025
Key takeaways
- On 23 July 2025 the White House released "Winning the Race: America's AI Action Plan" with more than 90 policy actions.
- Three executive orders addressed data centre permitting, AI exports and "unbiased" AI in federal procurement.
- The approach emphasises deregulation and infrastructure rather than new broad AI rules.
- US states, sector regulators and other countries' rules still apply.
For businesses, AI regulation is now a patchwork: light-touch federal policy in the US, state laws, and comprehensive rules in the EU.
What happened
Wiley summarised the plan's three pillars — accelerating innovation, building American AI infrastructure, and leading in international diplomacy and security — along with the accompanying executive orders.
What it means for businesses
- Fewer federal hurdles for building AI products in the US.
- Existing laws still apply: consumer protection, privacy, discrimination and sector rules.
- Global sellers need two playbooks — EU AI Act obligations don't disappear for US companies selling in Europe.
- Trust is a market advantage regardless of regulation: transparency and good data practice win customers.
A practical approach
| If you sell in… | Focus |
|---|---|
| The US | Consumer protection, state privacy and AI laws, honest marketing claims |
| The EU | AI Act transparency, AI literacy, GDPR |
| Both | One high standard: label AI, protect data, keep humans accountable |
Frequently asked questions
Does the US now have an AI law like the EU?
No. The Action Plan is a policy roadmap, not a comprehensive AI statute. Various state laws and existing federal laws still apply.
Do I need to follow the EU AI Act if I'm a US company?
If your AI systems or outputs are used in the EU, relevant obligations can apply. This is not legal advice.
What's the simplest compliance strategy?
Adopt good practice everywhere: disclose AI use, protect data, test for errors and keep people responsible for outcomes.
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