Mobile app landing page: what to include before and after launch
Your app store listing does a lot, but not everything. A good app website gives people a reason to download, a place to find help, and pages that reviewers, press and partners expect.
By the Xuru Technologies team · 20 October 2026
Key takeaways
- Before launch, the page's job is to collect interest with a waitlist.
- After launch, it should send people to the right store in one tap.
- Real app screens, short feature highlights and honest reviews do most of the selling.
- App stores generally expect a privacy policy and a support contact, so build those pages early.
What should a mobile app landing page include? A one-line promise, phone screenshots of the real app, App Store and Google Play buttons (or a waitlist before launch), three to six feature highlights, reviews or press mentions, a short FAQ, and links to support and privacy pages. Keep it fast on mobile, because that is where almost all of your visitors will be.
Before launch
- A clear headline and a single email field: "Get early access".
- Two or three mock-up screens showing the core flow.
- A short founder note about why the app exists.
- Social links where you share progress.
Our guide to pre-launch waitlist pages covers how to grow the list.
After launch
- Store buttons at the top and bottom of the page. On phones, consider detecting the device and highlighting the right store.
- Screens in phone frames that tell a story: the problem, the key action, the result.
- Feature highlights written as benefits, one sentence each.
- Reviews and ratings from real users, with the source.
- Press kit: logo files, screenshots, a short description and a contact email.
See this layout in our Tandem app launch template.
The pages people forget
| Page | Why you need it |
|---|---|
| Privacy policy | App stores generally require one, and users check it |
| Support / help | A visible support contact for users and store review |
| Terms of use | Sets the rules for using your app |
| Account deletion | Explains how users can delete their account and data |
| Press kit | Makes it easy for writers to cover you |
Store requirements change, so check the current Apple and Google guidelines before you submit.
Get found outside the store
People search the web for solutions, not app names. A few helpful pages or articles on the problems your app solves can bring visitors from Google and AI search. Read how to get found in Google's AI answers.
Frequently asked questions
Do I need a website if my app is in the stores?
Yes. Store listings are limited, and many people search the web first. A website also gives you support, privacy and press pages under your own domain.
Should I show the same screenshots as the store?
Use similar screens, but on your website you can tell a fuller story with captions and sections.
How do I track downloads from my website?
Use campaign links supported by each store and your analytics tool, so you can see which pages and posts drive installs.
A launch page that gets downloads.
We'll design a sample of your app website before you commit, with store buttons, screens and the support pages stores expect.
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