Fewer sales, higher prices. Every buyer counts more.
Borrowing costs are back near their highest in a year. Agents who help buyers understand monthly costs, and reply fastest, are winning the deals that remain.
By the Xuru Technologies team · 21 August 2026
Key takeaways
- Existing home sales fell 1.7% in July 2026 to a 4.06 million annual pace, the second monthly decline.
- The median price rose 2.0% to $434,100, the 37th straight annual gain.
- The 30-year fixed rate averaged 6.69%, the highest since July 2025.
- First-time buyers made up 29% of sales.
Spring hopes of sub-6% mortgages faded months ago. The summer data shows a market moving slowly but steadily, with affordability slightly better thanks to wage growth.
What happened
Hoodline reported the National Association of Realtors data, including a rise in the Housing Affordability Index. AP via ABC News also covered the decline.
What it means for property businesses
- First-time buyers are active. Content that explains the process wins them.
- Inventory is tight. Sellers still need confidence to list.
- Speed decides. Fast replies capture scarce buyers.
Keeping deals moving
| Tool | Benefit |
|---|---|
| Monthly payment calculator | Turns price shock into a clear number. |
| First-time buyer guide | Ranks in search and builds trust. |
| Instant enquiry replies | AI responds in seconds, agents follow up. |
| Seller valuation form | Encourages new listings. |
Frequently asked questions
How did US home sales do in July 2026?They fell 1.7% to a 4.06 million annual pace, while the median price rose 2.0% to $434,100.
They fell 1.7% to a 4.06 million annual pace, while the median price rose 2.0% to $434,100.
What were mortgage rates?The 30-year fixed averaged 6.69%, the highest since July 2025.
The 30-year fixed averaged 6.69%, the highest since July 2025.
How can agents attract first-time buyers?Publish clear guides, offer payment calculators and respond quickly to every enquiry.
Publish clear guides, offer payment calculators and respond quickly to every enquiry.
Win scarce buyers with speed and clarity.
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